Simpson University Unveils Updated Athletic Logo

For Immediate Release

08.03.2012

REDDING, Calif. – The Simpson University Red Hawks brand has a fresh look.

The new design, which features a more sleek, refined red hawk, replaces the logo designed in 2004 when the university changed its mascot name from the Vanguard to the Red Hawks.

The “Simpson Red Hawks” wordmark features a unique font created specifically for the SU Athletics Office. The “SU” ligature initials reinforce the red hawk logo with an added wing element on the upper left corner of the “S.”

The redesign was a Simpson University inter-departmental initiative guided by recent Marketing and Communications creative design manager Travis Quam.

“All of the elements were designed after researching classic college logos that have withstood the test of time, as well as researching the future of college sports branding,” Quam said. “The goal is to have a traditional/modern hybrid that will last for decades.”

The new logo appears on the Simpson University athletics website (simpsonu.edu/athletics) and will be seen on uniforms beginning this fall. Keychains with the new logo are available now in the university bookstore (first floor, Owen Center); clothing and other merchandise will be available this month.

The transition of the new logo to additional signage and equipment will progress throughout the next year.

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Simpson University, founded in 1921, is a Christian University in Northern California offering undergraduate, graduate, and teaching credential programs. The athletics program began intercollegiate competition in the 1950s with men’s basketball. Today, student-athletes compete in 12 sports: men’s and women’s soccer, cross-country, golf, and basketball; men’s baseball and wrestling; and women’s volleyball and softball. Simpson University is a member of the National Association of Intercollegiate Athletics (NAIA) and the National Christian College Athletic Association (NCCAA) and competes in the California-Pacific Conference.

 

Contact: SU Public Relations
mediarelations@simpsonu.edu
530.226.4737