Simpson University Website Wins National Award
For Immediate Release
REDDING, Calif. - Simpson University’s new Undergraduate Studies website has won a “University Standard of Excellence” award in the 2012 WebAwards competition.
Founded by the Web Marketing Association in 1997, the WebAward program is the longest-running annual website competition dedicated to naming the best websites in 96 industries. It seeks to set the standard of excellence for all website development.
Simpson’s new Undergraduate Studies site (found at ug.simpsonu.edu) received high ratings in all seven categories reviewed by WebAward judges, with especially high marks in design, innovation, content, technology, and ease of use. The site is targeted to prospective students—mainly high-school seniors—who may be largely unfamiliar with the university.
“Using the philosophy of ‘gradual engagement’ as a guide, we developed the new site primarily for first-time visitors as a way of providing an engaging and fun way of introducing them to Simpson,” said Ryan Belong, the university’s website administrator.
Belong oversaw the team which developed the site, which included graphic designer Travis Quam and programmer Jack Milbourne.
The site, which includes 48 photo blocks with one-word tags, also includes videos designed to inform and entertain. A large red square on the right side of the screen invites students to “connect,” “visit,” “apply,” and “request more info.”
Mark Wood, Simpson University’s director of marketing, said, “Our marketing team has been refocusing our web media approach to actively engage users in a fresh, visceral experience reflecting our institutional brand, collateral and message.”
He added, “Receiving recognition from a professional judging panel of the Web Marketing Association is an affirmation of the efforts we have taken to elevate our institutional visual voice.”
Simpson University is a Christian university offering undergraduate, graduate and teaching credential programs. Simpson's academic programs include ASPIRE, a degree-completion program geared toward working adults in the north state. Simpson's recent curriculum expansion includes degrees in biology, nursing, outdoor leadership, and a master's degree in counseling psychology. For more information about the university, or to arrange a personalized visit, call 1-888-9-SIMPSON or visit simpsonu.edu.
Contact: SU Public Relations