Marketing and Communications

The Marketing and Communications department is responsible for promoting the university for the primary purpose of meeting enrollment objectives. We do this through strategic marketing programs, advertising and public relations.

Vision

Objectives

• To be thought leaders producing innovative, message-specific, brand-driven inbound and outbound communications.
• To increase our institution’s online exposure and drive Simpson University’s brand awareness to the broadest market reach.
• To effectively promote and advertise Simpson University’s educational products and services utilizing available resources in print, web, photography, video and technology.
• To develop strong media relations and execute and engage in events on and off campus demonstrating Simpson University’s connectedness to our northern California community.
• To publicize relevant stories about Simpson University that serve to thank, inform and keep employees, donors and alumni connected with Simpson University.

Our team works closely with all university departments to ensure their voice is clearly and accurately communicated in print and online pieces and that we maintain brand conformity across a variety of communique.

• Online Communications
  • Communications Specialist (Elise) - day-to-day content management and project traffic
• Print Communications
  • Communications and Media Relations Specialist (Candace) - writing, design and production
  • Communications Specialist (Elise) - staff writer for print communications

Simpson University Helpful Marketing Links

• http://simpsonu.edu/marketingjobs
• http://simpsonu.edu/logo
• http://simpsonu.edu/weblogo
• http://simpsonu.edu/printlogo
• http://simpsonu.edu/brand
• http://simpsonu.edu/socialmediapolicy
• http://simpsonu.edu/socialmediaagreement
• http://simpsonu.edu/modelrelease
• http://simpsonu.edu/epaper
• http://simpsonu.edu/refresh
• http://simpsonu.edu/stationery