Simpson University Hosts Sold-Out Luncheon, Generation 'iY' Discussed

For Immediate Release


Attendees at the 13th annual Business Leadership LuncheonREDDING, Calif. - Simpson University hosted a sold-out crowd of community, business and civic leaders during its 13th annual Business Leadership Luncheon on Aug. 12.

The luncheon had more than 500 registrants – the largest in its history.

Dr. Tim Elmore, best-selling author, speaker and president of Growing Leaders, spoke about “Generation iY,” so-called due to its members’ connection with the iPhone, iPad, iTunes, etc.

Generation iY comprises those born in the ‘90s and is a subset of Generation Y—those born between 1984 and 2002. Also called Millennials, Mosaics, and the Internet Generation, among other descriptors, Generation Y is the largest generation in American history at 80 million, Elmore said.

Simpson University invites a motivational speaker each year to address hundreds of attendees from throughout far Northern California representing city, county, state, nonprofit, educational and business organizations. Past speakers included Pat Williams, senior vice president of the NBA’s Orlando Magic.

In his speech, “From Backpack to Briefcase: Turning Potential Into Performance in Generation iY,” Elmore noted that this is the first generation that does not need adults to get information (though adults are needed for interpretation and context, he emphasized); that can broadcast thoughts and emotions in real time; that enjoys 24/7 external stimuli at their fingertips; and that will learn more from a portable device than in a classroom.

He sees them approaching life cafeteria-style, customizing their choices. Confident, socially connected, and comfortable with technology, these young people tend to be optimistic about the future, family oriented, experiential and looking for leaders they can emulate.

Elmore encouraged the multi-generational crowd to creative incentives for “iY” employees, letting them share ideas, telling them the truth, and launching mutual mentoring initiatives.

Elmore and his team provide public schools, universities, civic organizations and corporations with resources to foster the growth of young leaders. His books include 12 Huge Mistakes Parents Can Avoid: Leading Your Kids to Succeed in Life, and Generation iY: Our Last Chance to Save Their Future. Learn more at

"It was great to have someone who is an expert at speaking to the needs of this younger generation, many of whom are now entering college,” said Dr. Robin Dummer, Simpson University president. “Numerous attendees have reported that they have had discussions and already made changes in the workplace as a result of what they learned."

Photo and video by Matt Murnan


25 Years in Redding LogoSimpson University, established in 1921, is celebrating its 25th year in Redding, Calif. In fall 2014, the university will dedicate a new Science & Nursing Building. Simpson is a Christian university offering undergraduate, graduate, and teaching credential programs. Academic programs include ASPIRE, a degree-completion program geared toward working adults. Simpson is expanding its online course offerings, including degrees in psychology and organizational leadership. For information about the university, or to arrange a campus visit, call 1-888-9-SIMPSON or visit


Contact: SU Public Relations