Business Administration

Program Overview

The Business Administration major is designed to prepare students for careers in business, for graduate studies and for business ministry opportunities by shaping student knowledge, skills, and development from within the context of a Christian worldview.

This major provides four specializations, thus allowing students to focus on their preferred area of expertise while gaining overall business administration knowledge.

The Management specialization within the Business Administration major provides a broad and comprehensive view of business, while the Marketing specialization gives a more focused emphasis on the marketing function. The Data Science and Artificial Intelligence specialization provides professional competencies in managing information, computers, databases, systems analysis, and business principles related to computer information systems. The Sport Management specialization provides students with the fundamental business knowledge and sport management skills necessary to become successful, well-trained managers and leaders in the global sports industry.

AI & DATA SCIENCE – LEADING THE WAY

ELEVATE YOUR BUSINESS THROUGH COURAGEOUS LEADERSHIP

Program Learning Outcomes

Demonstrate ethical decision-making and apply biblical-based concepts or servant leadership to management practices
Students will be able to perform entry-level accounting operations
Students will be able to use a range of techniques (manual and automated) to perform analysis, synthesize data, and make appropriate decisions
Analyze and apply business concepts and theories to current management problems domestically and/or globally
Develop and apply essential workforce skills, including teamwork, collaboration, adaptability, and innovative problem-solving, while leveraging emerging technologies.

Required Courses

Personal Financial Decision-Making
Introduction to CIS
Accounting I
Principles of Management
Business Law
Principles of Marketing
Business and AI Ethics
Business Strategy/Policy
Business Internship

Specializations

Data Science & Artificial Intelligence

The Data Science and Artificial Intelligence specialization equips students with professional competencies in managing information systems, analyzing data, and understanding artificial intelligence applications. It combines technical knowledge in computers, databases, and systems analysis with core business principles, preparing graduates for technology-driven business environments.

Required Specialization Courses

Accounting II
Principles of Finance
Foundations of IS
Computer Programming and Data Structures OR Computer Programming & Algorithms
Web Design and Development
Cloud Computing
Internet of Things
Introduction to Data Analytics
Computer & Network Security (Cyber Security)
System Analysis & Design
Macroeconomics OR Microeconomics

Management

The Management specialization offers a broad and comprehensive understanding of business operations across industries. It prepares students for leadership and management roles by developing skills in planning, organizing, and directing business activities.

Required Specialization Courses

Accounting II
Principles of Finance
Foundations of IS
Communication, Leadership, and Organizations
Human Resource Management
Production & Operations Management

ELECTIVE CREDITS (25)

Marketing

The Marketing specialization provides a focused study of the marketing function within a business. Students learn how to create, communicate, and deliver value to customers through strategies in branding, market research, advertising, and digital marketing.

Required Specialization Courses

Accounting II
Principles of Finance
Foundations of IS
Consumer Behavior
Digital & E-Commerce Marketing
Marketing Management

ELECTIVE CREDITS (25)

Sport Management

The Sport Management specialization blends foundational business knowledge with specialized skills for the sports industry. Students are trained to become effective managers and leaders in professional, collegiate, and recreational sports organizations, both nationally and globally.

Required Specialization Courses

Introduction to Sport Management
Media and Culture
Methods of Teaching Sports Activities
Sport Facility and Event Management
Organization/Administration/Sport Mgmt./Kinesiology
Consumer Behavior
Sport Communication
Digital/E-Commerce Marketing
Public Relations

ELECTIVE CREDITS (19)

Internship & Career Opportunities

Account Executive/Representative
Activities Director/Manager
Business Owner/Manager
Purchasing Agent/Manager
Department Store Manager
Media Relations Manager
Market Representative/Manager
Marketing/Public Relations Mgr.
Program Director (non-profit)
Sales Representative / Manager
Banking

Business Administration Minor

Required Courses

Accounting I
Principles of Management
Principles of Marketing
Business and AI Ethics

ELECTIVE CREDITS (9)

Take upper-division credits from subject BUSS. Other courses might be substituted with approval of the department and registrar.

“Studying Business at Simpson has been life-changing. I’ve gained not only knowledge, but also a deeper sense of integrity, faith, and purpose. With professors who truly mentor and a community that feels like family, Simpson has shaped me to live out my faith through business and leadership.”