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Dr. Benjamin Omwando

Dr. Benjamin Omwando

Assistant Professor of Business & Data Science

Biography

Dr. Benjamin Omwando is an Assistant Professor of Business and Data Science whose work integrates industry experience with academic research in data-driven decision-making. He previously worked for Reckitt Benckiser East Africa, Telkom Kenya, and the U.S. Embassy in Kenya, gaining expertise in technology-enabled business environments. Before joining Simpson University, he taught at the University of Wisconsin–Milwaukee. His research interests include artificial intelligence, big data analytics, information ethics, information retrieval and visualization, and predictive analytics in business, health care, and education.

Education

  • PhD Information Studies, University of Wisconsin–Milwaukee
  • Master of Library and Information Science Information Technology, University of Wisconsin–Milwaukee
  • BS, Moi University, Kenya
  • Higher Diploma, The Institute for the Management of Information Systems, UK

Publications

  • Health consumers' emotional responses toward asthma videos on YouTube are influenced by time since posting, number of tags, subject of content and the emotional tone. (2025)
    Wang, Y., Zhang, J., Yan, X., & Omwando, B. O. (2025). Health consumers' emotional responses toward asthma videos on YouTube are influenced by time since posting, number of tags, subject of content and the emotional tone. Health Information & Libraries Journal.
  • Investigation of Malaria-Related Information in Africa (2024)
    Omwando, B. O. (2024). Investigation of Malaria-Related Information in Africa on YouTube. Doctoral dissertation, University of Wisconsin–Milwaukee.
  • Analysis of malaria information on a social media platform. (2021)
    Omwando, B., & Zhang, J. (2021, July). Analysis of malaria information on a social media platform. In International Conference on Human-Computer Interaction (pp. 298–316). Cham: Springer International Publishing.