At Simpson University, our branding guidelines are meticulously crafted to embody the essence of our institution and maintain a consistent and compelling visual identity. These guidelines serve as a roadmap, ensuring that every communication, be it print or digital, reflects the core values and mission of our university. Our logo, color palette, typography, and imagery have been carefully chosen to evoke a sense of unity and professionalism. By adhering to these guidelines, we not only strengthen our brand but also present a cohesive and recognizable image to our diverse community. It is through this commitment to consistency that we aim to foster a strong connection with our stakeholders, conveying the essence of Simpson University in every interaction and communication.